Radio Advertising...A Question?
I contacted my one of my local radio groups to see about starting an ad campaign. The ad manager I talked to created what I thought was an awesome 30 sec spot and he works with 6 different local...
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I have tried radio advertising in this business as well as a few others over the years. I have not found that it was beneficial to any of my businesses. That said, a local competitor advertises on a...
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I think you probably need a catch phrase and/or a number that is easy to remember. Take the Empire Flooring guy. He advertises in many cities and always has a rhyming phone number. Here it is 588-2300...
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doingitall: One of the things that made me think of the idea was that nobody else was doing it. Wasn't sure if that's cause it didn't work when they tried it, or they just hadn't thought of it....
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My hopes that a national company such as 1 800 Tow Truck (back in the day) or Towing.com would have the dollars to do national advertising. Sadly it just never happened. Either one of those two...
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If I was to spend the money on radio ads, I would tie it into a Holiday. Memorial day, Christmas / New Years, 4th july, etc. "Stay safe out there" type of message. There are tons of cash for cars ads...
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My wife was in radio sales for years and made a lot of money in it, she told me that in order to be effective you must saturate the airways, a little here and there most of the time dosen't help!
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TowZone wrote:My hopes that a national company such as 1 800 Tow Truck (back in the day) or Towing.com would have the dollars to do national advertising. Sadly it just never happened. Either one of...
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